The most important part of a successful digital marketing campaign in Canada or anywhere in the world is planning. Once you’ve planned your campaign thoroughly and determined which tactics will work best, the next step is to measure and analyze your results. This step is particularly important if you want to know if your digital campaign is working and if you need to make any changes. In this article, we’ll cover how to set SMART objectives for your campaign and how to build advocates.
Setting SMART objectives
Having SMART marketing objectives can help you run your campaigns more smoothly. They’re a great way to avoid the ambiguity of vague marketing goals and keep you focused on what matters most to you. These objectives will help you multiply your sales and profit. Creating these goals will help your marketing team to focus and work toward achieving them.
Creating unique selling points (USPs)
The key to a successful USP is to make it both relevant to your customers and memorable. Using proof to back up your claims will help you convince them to purchase from you. The best USPs are memorable and evoke certain emotions or memories in the minds of the customers. They can stay in the minds of the customers for a long time after they have seen or read your copy.
When creating your USP, you need to think like a customer. What are they looking for? What motivates them to buy from you? What makes them buy from you instead of your competitors? Do they love the color you use? What do they like about the type of service you provide? If you do, this is a good USP. Make it memorable by emphasizing it in all your marketing efforts.
Creating advocates for your digital marketing campaign
Creating advocates for your digital marketing campaign is a critical component of the marketing mix. Influencers can be a powerful tool for building a loyal following. Creating an advocacy campaign can also help increase the number of shares on your social media channels. YouTube influencers, for instance, often conduct gift hauls around the holidays.
Visual content can make your campaign stand out on social media. Strong graphics can highlight key campaign parts quickly. Photos of advocates and their opinions can grab attention when scrolling through multiple posts. You can create strong visuals by regularly posting photos of your campaign’s events, hiring a graphic designer, or taking them yourself. These visuals can inspire potential advocates and drive traffic to your website or the product page.
