You may be wondering what the different types of digital marketing are, so let’s take a look. You can choose from social media marketing, pay-per-click advertising, and Native advertising. Each has unique advantages and disadvantages. These types of marketing are not mutually exclusive. Read on to learn about each type and how to choose the right one for your business. Depending on your business needs, you can choose from different types of digital marketing in Toronto, and find out which works best for you.
Social media marketing:
The most effective way to boost business through social media is to use content with a viral and re-shareable quality. This way, businesses can engage customers at first sight and encourage purchases. This type of marketing also encourages word-of-mouth advertising, which reaches inaccessible audiences and carries an implicit endorsement. There are several strategies for creating shareable content, including paid advertising, viral marketing, and influencer marketing.
Pay-per-click advertising:
There are several advantages of pay-per-click advertising. For one, it’s an effective way to get your message noticed and establish a presence without spending a lot of money. Because the ads are highly targeted, they appear on the first page of search engine results. Moreover, you can spend only a few dollars per click to reach your target audience. This type of advertising is also available on major social media platforms, such as Facebook and Twitter.
PPC is one of the most common forms of digital marketing. In the past, marketers used to attribute the conversions to the last ad they clicked. PPC data analytics gives marketers a holistic picture of key data points and is based on metrics like Cost-per-Acquisition (CPA), Impressions, and Clicks. With this data, you can make better choices regarding keywords and ad copy.
Native advertising:
Native advertising is an effective form of digital marketing that blends in seamlessly with other written content. Native ads appear naturally within the context of the article or video and are less likely to be obvious. They may not even use the same language as the rest of the content, making them a better choice for brand awareness. Moreover, they won’t annoy the reader by being overly promotional.
